20 May 2014


20 May 2014

Dig was founded by James Diggle who has over 10 years experience working in qualitative fieldwork and was previously an Associate Director at Criteria Fieldwork.

Experience and good judgement in field counts. I know the do’s and don’t when recruiting almost any audience you can think of, for all research methodologies and in any area of the country. I don’t specialise, but areas of expertise include sourcing enthusiastic FMCG consumers, B2B professionals, respondents from niche social backgrounds, leading edge thought leaders and medical professionals.

As a senior manager at a large fieldwork agency I helped develop the industry’s most advanced solutions to fieldwork management issues. Core areas of expertise include advanced technological (offline and online) solutions to drive productivity, organisation and quality in project management, the latest techniques for robust recruitment quality control and how to take advantage of emerging recruitment techniques.

I am a longstanding member of the AQR and MRS and presented a paper at the last AQR Conference. I have been involved in the consultation stages for the proposed Recruiter Accreditation Scheme and am lucky enough to have a broad outlook on the industry from attending research conferences for over a decade.

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