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Field Better

Field Better

 

Dig is an innovative Field Agency offering industry leading recruitment and field services for all qualitative research techniques.




Tap into the ‘knowledge’ – At Dig we have over 20 years’ experience in meeting recruitment challenges from the industry’s most demanding fieldwork buyers.

Every project is important to us. We are a small agency and are able to dedicate considerable time and thought to each project so that we can get it right every time.

We believe in building strong and long-lasting relationships with our clients through a personable service based on trust and continuous learning about their particular recruitment needs.

We love to talk fieldwork so please feel free to give us a call to chat about potential recruitment options at any stage of your project from pitch to commission.


What We Do – 1


What We Do




Senior Field Management & UK wide Qual Recruitment

All projects are run by a Senior Field Manager and we recruit throughout the UK, striving for the highest quality standards.

We recruit for all Qualitative methodologies – face to face and video call Discussion Groups, Interviews and Online Communities form the bulk of our work.

Working with interviewers around the UK, we leverage local knowledge to optimise set up for face to face discussions. Video call sessions are popular with our clients and we follow a rigorous verbal and written approach to participant briefing to ensure they go smoothly.




What We Do – 2



Smart Online Solutions to compliment projects

If your project has a pre-task, we can advise and set up ways for participants to submit content online and collect data in the form of an easy to process spreadsheet.

We can collect signatures for NDAs and consent forms on your behalf electronically.

Our processes allow for bank details to be collected securely


What We Do – 3

F2F Project Support

Dig can recommend and book the best viewing facilities and meeting rooms on your behalf.

We can book hosts, translators and arrange for filming and streaming from meeting rooms.

Our team can distribute stimulus for product testing.




What We Do – 4



Incentive Handling

Let Dig take all the hassle out of paying your participants – we specialise in making rapid payments electronically.


Why Dig

Why Dig?


Fewer problems with senior field management

Tap into the knowledge – every project run by a Senior Field Manager with 20+ years experience.

We set every project up for success as experience allows us to pre-empt most problems.

More than just ‘on quota’

Yes, our participants are on quota- but we want much more than that for you!

Our interviewers spend extra time screening people to select the most articulate, responsive participants.

On point participant briefing

Our participants arrive early, behave appropriately and are perfectly tech equipped.

They are given an extensive briefing verbally and in writing about the most appropriate way to participate in F2F and video call discussion groups, and online communities.



Quality control & GDPR

Dig is a member of the Recruiter Accreditation Scheme and has methods in place to verify recruitment quality and combat repeat attendance.

We are hot on GDPR and can advise on the best data protection processes.

Lower fees for rapid incentive payments

Our processes are set up to make rapid incentive payments via bank transfer on your behalf.

We charge a flat fee per incentive to cover costs. This is cheaper than paying a % handling fee based on the total sum of incentive money required.

Smart online solutions

We can arrange for pre-task answers to be submitted online and delivered to you in an easy to process spreadsheet.

Our systems allow for your documents to be distributed and signed by participants electronically.


Testimonials

What Our Clients Say



Seven Strategy

“As anyone who works in Qualitative Research knows, the quality of every single recruit is vital to the success of the project and I would only ever work with suppliers who I can absolutely trust to deliver every time. I know that DIG are completely reliable and treat every project with a high level of detail and care and over the years, the quality of participants has been very high, which has been noticed and complemented by clients. James always listens and thinks of creative ways to deal with the complexities of unusual requests and on several projects we have worked together to find an effective solution, rather than simply saying it can't be done. A true research partner.”
Helen Rider
Seven Strategy

Seven Strategy

Peppermint Research

“James is super helpful. Always quick to respond, friendly and gets the results. But the real reason I keep coming back is that he’s great at spotting potential pitfalls before I’ve even
written the proposal. His questioning approach and thinking through the practicalities and details are invaluable to a busy qually.”
Ruth Preston
Peppermint Research

Peppermint Research

Lotus Research

“James always takes the time to talk through what the client really wants from the recruitment, meaning that everyone understands the project brief before recruitment begins – so there are no nasty surprises on the day of fieldwork. He also gives great updates so the client is fully aware of what is going on. This makes the whole process easy and satisfying, plus James' can-do attitude and good humour means he is always a pleasure to work with!”
Darren Harvey
Lotus Research

Lotus Research

8th-Day

“James has a rigorous approach to recruitment, interrogating quotas to ensure the best possible participants and providing honest feedback which can be rare to find! His attention to detail and years of fieldwork experience make him a trusted partner for UK fieldwork.”
Laura Davis
8th-Day

8th-Day

Syren Insights

“James is fantastic at providing fast turnaround recruitment. He has done particularly extensive work for us in the alcoholic beverages category across the range of beer / non alcoholic beer / whisky / rum but can turn his hand to many different categories. He approaches each brief with a clear understanding of what is required, for example with high net worth individuals or list recruitment or casting respondents to take part in drinkalongs etc among many examples. We particularly value his hands-on approach and like liaising directly with a senior field manager to deliver better outcomes.”
Emma Laney-Smith
Syren Insights

Syren Insights

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Bio


A Bit About Me

Dig was founded in 2015 by James Diggle who has over 20 years experience working in qualitative fieldwork and was previously an Associate Director at Criteria Fieldwork.

I pride myself on being approachable and working with integrity. I like a challenge and have an enthusiastic, can-do attitude.

There has been a fair bit of change for Field in recent years and I have enjoyed developing optimised ways to tackle the challenges of GDPR, video call based research, electronic pre-tasks and mass payment of participants via bank transfer.

I am a longstanding member of the AQR and MRS and launched Dig with a paper at the AQR Conference. I was involved in the consultation stages for the Recruiter Accreditation Scheme and have a broad outlook on the industry from attending research conferences throughout my career.

In my spare time I am a keen cyclist (hopefully walking a respectable line with regards to wearing lycra!) and help run a busy cycling club in Bristol.


Let’s Talk

We are here to help you field better!

Please give us a call or drop us an email for a competitive recruitment quote or honest opinion on project feasibility. We endeavor to respond to all emails within two working hours of receipt.

james@digfieldcraft.com
+44 (0)7786 341 223