Field Better

Dig, an innovative new Field agency, offers industry leading recruitment and field services for all qualitative and user experience research techniques.

At Dig we have over 10 years’ experience in meeting recruitment challenges from the industry’s most demanding fieldwork buyers.

Every project is important to us. We are a small agency and are able to dedicate considerable time and thought to each project so that we can get it right every time.

We believe in building strong and long-lasting relationships with our clients through a personable service based on trust and continuous learning about their particular recruitment needs.

We love to talk fieldwork so please feel free to give us a call to chat about potential recruitment options at any stage of your project from pitch to commission.

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Full Service Recruitment

We offer industry leading recruitment for all qualitative and user experience research techniques.

We are experienced at targeting consumer and B2B respondents from all around the UK suitable for both traditional face-to-face research techniques and the very latest research methodologies. Our clients are especially forward thinking when it comes to mobile and online research approaches and we are adept at targeting pro-active respondents for smooth running mobile ethnography studies and online communities.

We have a broad client-base and fully understand how to tailor recruitment for the needs of insight teams, UX Designers, creative agencies and advertising planners.
At our core are robust quality control processes which ensure we pre-empt problems and deliver on brief every time.

We pride ourselves on having an enthusiastic, can-do attitude. It is important to be realistic on occasion however and we use our experience to give the feasibility and practicalities of each project due thought and attention. This ensures we can advise on where any problems may occur and don’t start a project without knowing we can deliver.

Screener Writing

We offer a same day service for screener writing to those of our clients who do not require recruitment (e.g. they have an in-house field team which benefits from support during busy periods or staff absences).

A carefully written screener can significantly improve the quality of recruitment and, crucially, help to avoid potential problems.

Our screeners stand out to end clients as thoughtful documents, which show you take finding the best research audience seriously.

If things get busy why not let us take the strain and write you a high quality document quickly.

Fieldwork Staff

Let Dig be an extra member of your fieldwork team. We can provide an experienced hand, to work directly for you either in your offices or remotely – and can offer extra manpower at short notice if you have a spike in workload, a particularly tricky project or staff absences.

Our team can offer a range of expertise including project management, telephone and street recruitment, event hosting, venue booking and fieldwork specific admin. support.

Dig was founded by James Diggle who has over 10 years experience working in qualitative fieldwork and was previously an Associate Director at Criteria Fieldwork.

Experience and good judgement in field counts. I know the do’s and don’t when recruiting almost any audience you can think of, for all research methodologies and in any area of the country. I don’t specialise, but areas of expertise include sourcing enthusiastic FMCG consumers, B2B professionals, respondents from niche social backgrounds, leading edge thought leaders and medical professionals.

As a senior manager at a large fieldwork agency I helped develop the industry’s most advanced solutions to fieldwork management issues. Core areas of expertise include advanced technological (offline and online) solutions to drive productivity, organisation and quality in project management, the latest techniques for robust recruitment quality control and how to take advantage of emerging recruitment techniques.

I am a longstanding member of the AQR and MRS and presented a paper at the last AQR Conference. I have been involved in the consultation stages for the proposed Recruiter Accreditation Scheme and am lucky enough to have a broad outlook on the industry from attending research conferences for over a decade.